The Journal of Marketing Management (JMM) is the official journal of the Academy of Marketing, and has a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice, and includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right.
Each month, the JMM Editors will bring you the latest research on the most relevant topics from JMM and make a selection of articles free to read online for one month. The articles below are free to read until the end of April 2017.
Claim your free access today by clicking on the article links below.
- Laurence Dessart
- John R. Rossiter
- Johanna F. Gollnhofer
Not worth the risk? Applying life history theory to understand rejection of the experiential recommendation
- Sarah Mittal and Jill Sundie