Editor's Choice: Monthly Free Access Research Journal of Marketing Management

The Journal of Marketing Management (JMM) is the official journal of the Academy of Marketing, and has a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice, and includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. 

Each month, the JMM Editors will bring you the latest research on the most relevant topics from JMM and make a selection of articles free to read online for one month. The articles below are free to read until the end of August 2017.

Claim your free access today by clicking on the article links below. 

• Radicalising the marketing of higher education: learning from student-generated social media data

  • Elvira Bolat & Helen O’Sullivan

• Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling

  • Andrew Kristoffer Dean, Nick Ellis & Victoria K. Wells

• Towards an enhanced understanding of the behavioural phenomenon of multiple media use

  • Helen R. Robinson

• Business tourists’ perceptions of nation brands and capital city brands: a comparison between Dublin/Republic of Ireland, and Cardiff/Wales

  • Heather Skinner