The Journal of Marketing Management (JMM) is the official journal of the Academy of Marketing, and has a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice, and includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right.
Each month, the JMM Editors will bring you the latest research on the most relevant topics from JMM and make a selection of articles free to read online for one month. The articles below are free to read until the end of March 2017.
Claim your free access today by clicking on the article links below.
March 2017: Free Access Articles
- Alex Thompson, Lindsay Stringfellow, Mairi Maclean, Andrew MacLaren & Kevin O’Gorman
The spectacularization of suffering: an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns
- Ming Lim & Mona Moufahim
- Adèle Gruen
- Sarah J. S. Wilner & Aimee Dinnin Huff