Editor's Choice: Free Access Articles Journal of Marketing Management

Journal of Marketing Management

The Journal of Marketing Management (JMM) is the official journal of the Academy of Marketing, and has a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice, and includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. 

The articles listed below have been handpicked by the Editor of JMM to highlight examples of original and thought-provoking research in the areas of Digital Consumption and Place Marketing. 

To claim your free access to the articles of your choice, simply click on the below links. Articles will be free to read and download online until the end of November 2016.

Digital consumption

Place Marketing

Popular new articles: November 2016

Each month, we will bring you the latest research on the most relevant topics from JMM and make a selection of articles free to read online for one month. The articles below are free to read until the end of November 2016.