Academy of Marketing 50th Anniversary - Virtual Special Issue Journal of Marketing Management

Journal of Marketing Management

Look how far we've come! 27 Years of JMM Conference Special Issues 

2017 marks the 50th event since the first Teachers of Marketing Conference was held in Harrogate (1966), and a Virtual Special Issue of the Journal of Marketing Management is intended to mark this very significant anniversary.

Please use the link below to read the full Introduction by Professor Lisa O’Malley, University of Limerick and Chair, Academy of Marketing Research Committee.
The below articles are free to access until 31 December, 2017.  

Editorial

Look how far we've come! 27 Years of JMM Conference Special Issues 

2017 marks the 50th event since the first Teachers of Marketing Conference was held in Harrogate (1966), and a Virtual Special Issue of the Journal of Marketing Management…

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