Korean Scholars of Marketing Science

Welcome to the Korean Scholars of Marketing Science (KSMS) hub page!

KSMS is an organization that provides direct benefits to marketing professionals in both business and education. KSMS has served all levels of marketing practitioners, educators, and students since 1998. It is the biggest marketing organization in Asia.

KSMS is a part of the Global Alliance of Marketing & Management Associations (GAMMA).

Insightful Readings in Fashion Marketing

This Journal of Global Fashion Marketing (JGFM) virtual issue is a scholarly feast that includes highly useful contributions in the fashion marketing literature by global and new leaders of fashion marketing—contributions by Tony Di…

Read more

Insightful Readings in Marketing

This first Journal of Global Scholars of Marketing Science (JGSMS) virtual issue is a scholarly feast that includes highly useful contributions in the marketing literature by global and new leaders of marketing science—contributions by…

Read more

2017 Best Paper Award

Professor Arch G. Woodside (Curtin University) announces following papers published in Journal of Global Scholars of Marketing Science for ‘2017 JGSMS Best Paper Award’. Award ceremony will be held at Dongguk University, Seoul, Republic of…

Read more