Our Legacy, Our Relevance Article Collection


In light of the NCA 103rd Annual Convention in Dallas, Texas from the 16th to the 19th of November, we have compiled this collection of articles from some of our most prominent journals, focussed around the conference theme of Our Legacy, Our Relevance.

All of these articles are free to access exclusively via this page, and will remain free until the end of April 2018.

Reflections on the Discipline

Contemporary Relevance of Communication Studies

Our Legacy, Our Relevance Books

Media Activism in the Digital Age

Victor Pickard, Guobin Yang

Media Activism in the Digital Age captures an exciting moment in the evolution of media activism studies and offers an invaluable guide to this vibrant and evolving field of research.

Greenwashing Culture

Toby Miller

Greenwashing Culture examines the complicity of culture with our environmental crisis. Through its own carbon footprint, the promotion of image-friendly environmental credentials for celebrities, and the mutually beneficial engagement with big industry polluters, Toby Miller argues that culture has become an enabler of environmental criminals to win over local, national, and international communities.

Mediating the Message

Pamela J. Shoemaker, Stephen D. Reese

Hailed as one of the “most significant books of the twentieth century” by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

Teaching Communication and Media Studies

Jan Fernback

Designed for communication/media educators and graduate students, Teaching Communication and Media Studies is a practical and conceptual guide to teaching university courses in communication and media studies. Relying on her extensive experience instructing graduate students on the ins and outs of teaching, Jan Fernback discusses theoretical and applied topics central to contemporary mediated communication instruction, offering instructors at all levels strategies they can use to create a successful classroom experience.

U.S. Media and Migration

Sarah C. Bishop

Using oral history, ethnography, and close readings of media, Sarah C. Bishop probes the myriad and sometimes conflicting ways refugees interpret and use mediated representations of life in the United States. Guided by 74 refugee narrators from Bhutan, Burma, Iraq, and Somalia, U.S. Media and Migration explores answers to questions such as: What does one learn from media about an unfamiliar place? How does media help or hinder refugees' sense of belonging after relocation? And how does the U.S. government use media to shape refugees' understanding of American norms, standards, and ideals? With insights from refugees and resettlement administrators throughout, Bishop provides a compelling and layered analysis of the interaction between refugees and U.S. media before, during, and long after resettlement.

Advancing Comparative Media and Communication Research

Joseph M. Chan, Francis L. F. Lee

A comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social, political and cultural contexts in shaping media and communication phenomena. To de-Westernize and internationalize media and communication studies has thus become the way forward for overcoming the parochialism of mainstream media and communication studies. This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading.

The Law of Public Communication

Kent R. Middleton, William E. Lee, Daxton R. Stewart

Now in its tenth edition, The Law of Public Communication provides an overview of media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers, and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features color photos, as well as breakout boxes that apply the book’s principles to daily life. The new case studies discussed often reflect new technologies and professional practices.

Rhetorical Public Speaking

Nathan Crick

Rhetorical Public Speaking: Civic Engagement in the Digital Age, Third Edition offers students an innovative approach to public speaking by employing the rhetorical canon as a means of constructing artful speech in a multi-mediated environment. It provides a foundation to guide students in understanding, constructing, and delivering messages that address matters of public concern. This edition features contemporary as well as historical examples to highlight key concepts and show how rhetoric works in practice. Each chapter includes speech excerpts, summaries, and exercises for review and retention. Students of public speaking are encouraged to employ their new skills as engaged citizens of society.

The History and Theory of Rhetoric

James A. Herrick

By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. This new 6th edition includes greater attention to non-Western studies, as well as contemporary developments such as the rhetoric of science, feminist rhetoric, the rhetoric of display, and comparative rhetoric. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today’s students.

Communicating Ethically

William Neher, Paul Sandin

Communicating Ethically provides a broad introduction to the ethical nature of communication. Now in its second edition, the text has been revised to further address current issues, such as: evolving social media and digital platforms, growing cultural communication and discussion of diversity, and the ethics of public discourse. This book combines coverage of the major systems of ethical reasoning with applications, including case studies in each chapter, to investigate ethics within many fields in the communication discipline. Incorporating a simple framework for ethical reasoning allows the reader to develop their own understanding of the various criteria for making ethical judgments.

Handbook of Instructional Communication

Marian L Houser, Angela Hosek

The Handbook of Instructional Communication offers a comprehensive collection of theory and research focusing on the role and effects of communication in instructional environments. Now in its Second Edition, the handbook covers an up-to-date array of topics that includes social identity, technology, and civility and dissent. This volume demonstrates how to understand, plan, and conduct instructional communication research as well as consult with scholars across the communication discipline. Designed to address the challenges facing educators in traditional and nontraditional settings, this edition features a wealth of in-text resources, including directions for future research, suggested readings, and surveys for instructional assessment.