Do you study the activities that lead to overdesign, overspecification, over-requirement of products?
Do you want to increase our understanding of product and marketing challenges these phenomena create, and suggest possible practical solutions?
If so, you should contribute your research to our Special Issue on Overspecification, overdesign and over-requirement, devoted to exploring this increasingly important subject.
Why this subject?
Overdesign, Overspecification and Over-requirement occur when the New Product Development (NPD) or IT application process results in products or services which exceed market’s needs. More specifically, this misalignment between the product offering and customers’ expectations can lead to a product range that is too wide, or to products with an excessive number of features.
Sometimes such phenomena are frequently due to designers’ willingness to impress customers by developing the “best possible product” and to outperform competitors with cutting-edge technical solutions.
Overdesign, Overspecification and Over-requirement are pathologies that can result in a number of negative effects such as:
- inefficient use of NPD resources
- delays that prevent the company from meeting project deadlines
- delays that prevent the seizing of specific market opportunities
- excessive design and production costs that negatively affect the profitability of the new product
- customer dissatisfaction, if products encompass technologies that they are unfamiliar or uncomfortable with.
It is estimated that at least 30% of R&D and IT application development can be considered Overspecification.
What could you contribute?
We encourage you to send us high quality research that explores the issues described above. We especially welcome papers that provide insight into management activities that lead to overdesign, overspecification or over-requirement and practical solutions for avoiding the problem.
Why should you contribute?
- Your article will be published in a widely read and cited journal (impact factor 1.693)
- Your research will be validated by a robust single-blind peer review process
- You can share your research with colleagues using 50 e-prints provide free of charge
- You can follow the impact of your research using My Authored Works
When can you contribute?
Now! You have until 30 November to send your contributions. We intend to publish this Special Issue in 2018.
How can you contribute?
You will find the instructions for preparing your manuscript here. Please read these carefully.
You can send your contribution directly through the journal's submission site:
We will review each manuscript to ensure its topic is suitable for this special issue. Those that pass this stage will then be reviewed by at least two anonymous reviewers to ensure they conform to the high standards of the journal before they are accepted for publication.
You can contact the Editors directly if you need more information.