Journal of African Business Join the Conversation on Challenges of Diversity, Dynamics, and Connectedness in Emerging Markets

Journal of African Business

The Journal of African Business is pleased to announce that papers presented at the 2018 Annual Conference and Doctoral Consortium of the Emerging Markets Conference Board will be considered for a JAB special issue. Returning to Africa and hosted at Wits Business School in Johannesburg 4-7 April 2018, the EMCB conference is an international initiative to boost research in emerging markets.  It brings together top scholars, doctoral students and practitioners from around the world to present research, network and collaborate under the orchestration of well- known Georgia Tech marketing research professor Naresh Malhotra.

The Journal of African Business Special Issue on Marketing in African Emerging Markets will focus on papers that advance our understanding of marketing theory and practice in Africa.

As the official journal of the International Academy of African Business and Development, JAB brings together professionals committed to advancement of business development in African nations and strives to comprehensively cover all business disciplines by publishing high quality analytical, conceptual, and empirical articles that demonstrate a substantial contribution to the broad domain of African business.

Papers must address topics relevant to marketing in Africa. Research need not be conducted in Africa, but must relate explicitly to the African context. Special session proposals are welcome. Topics include, but are not limited to:

  • Branding, brand management and brand valuation.
  • Business-to-Business marketing, supply chains, channels and logistics.
  • Services marketing and retailing.
  • Relationship marketing, social connectedness and consumer networks.
  • Consumer psychology, culture and behaviour.
  • Subsistence marketplaces (so-called base of the pyramid)
  • Macromarketing, sustainability, and transformative consumer research.
  • Marketing strategy, analytics and information systems.
  • Communicating across the digital divide, in traditional and digital media.
  • Effectiveness   of   marketing   mix   instruments,   innovative   data   collection   techniques, ethnographic, qualitative research, and other non-survey approaches.
  • Replication studies validating scales in emerging markets, especially understudied African markets are encouraged. SMME and family business contexts also are interesting.

Submission Instructions

Regular paper submissions are open. For papers submitted before 30 November 2017, reviews and paper decisions will be completed before 15 January 2018.  The conference organizers appreciate receiving your submission before 30 January 2018. Late submissions accepted until 15 February 2018. Reviews and paper decisions will be completed before 28 February 2018.

For conference and submissions details, visit the 2018 EMCB Conference website.