International Journal of Advertising: The Review of Marketing Communications Call for Papers

2018 International Advertising and Branding Conference

International Journal of Advertising

June 1 - June 3, 2018, Wuxi, China

The 2018 International Advertising and Branding Conference will be held in Wuxi, China on June 1st to 3rd, 2018. This conference is co-sponsored by the School of Business at Jiangnan University and the International Journal of Advertising. IJA is a leading source of authoritative analysis and international coverage of all aspects in advertising, branding and marketing. IJA is an SSCI-indexed journal that focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective. We welcome papers that advance our knowledge in advertising and branding. Best papers from the conference dealing with advertising and promotion topics will be considered for publication in a special issue or a section of International Journal of Advertising.

Papers are sought in the following key areas of international advertising (the list is not exhaustive):

  • The impact of mobile communications in emerging markets on brand and consumers
  • Mobile advertising effectiveness
  • Cross-cultural advertising issues in a marketing context
  • Mobile advertising as part of a cross-platform strategy
  • Wechat advertising effectiveness in Chinese settings
  • Global advertising perceptions across cultures
  • Global advertising strategy across cultures
  • Relationships between global advertising strategies, global branding, and global consumers
  • Comparison of the effects of different types of message framing
  • Understanding how advertising is (or might be) used in digital, virtual media or other developing media
  • Communication and image of products in cross-cultural contexts
  • Branding issues in cross-cultural and global settings
  • Global media and social media/brand communities/mobile networks
  • B2B advertising theories, conceptual frameworks and models
  • B2B advertising in new media – social media
  • Ethical issues in cross-cultural communications
  • Applying and validating advertising theory developed in the West to Eastern and/or cross-cultural settings
  • Advertising in sharing economies
  • Big data and advertising

Submission Instructions

Papers should be less than 30 double-space pages in length, with 1” margins and 12 pt font, and follow the guidelines of the International Journal of Advertising. Electronic submissions are required. The submission deadline is April 30, 2018.

For the conference, please submit your manuscript or abstract to Dr. Hanwei Wang ( and Dr. Feng Li (

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