This special issue is dedicated to innovations in marketing pedagogy. Innovations may focus on instruction related to any aspect of marketing, from any marketing-related course, at either the graduate or undergraduate level. Papers should clearly explain how the innovation is both novel and effective in addressing the pedagogical challenge or opportunity identified. Papers should also clearly articulate how readers could adopt the innovation in their own marketing classrooms.
Authors should consider the following outline when preparing a manuscript:
- Clearly state the challenge or opportunity the innovation is intended to address.
- Explain how the challenge or opportunity relates to marketing curriculum objectives.
- Outline the innovation itself:
- What information do the students have about or related to the topic?
- What information did the instructor want the students to know after this innovation?
- What is the basic process used to deliver the information, including time and resources?
- What materials did the instructor provide to the students? Provide sample(s), if possible.
- Explain how the innovation is novel (i.e., how is it different from existing instruction methods).
- Explain how the innovation is effective (i.e., how well it addresses the challenge or opportunity).
- Report assessment results, if available, to demonstrate the innovation’s effectiveness. Quantitative evidence in the form of pre/post assessment or assessment across semesters is highly encouraged.
- Summarize challenges or concerns encountered when using the innovation and how an instructor might deal with them.
- Comment on the adaptability of the innovation across marketing courses.
Marketing Education Review receives all manuscript submissions electronically via its ScholarOne Manuscripts site. Once an author has established an account and entered the “Author Center,” the author will be prompted to “Click here to submit a new manuscript.” Authors must (1) select the “Type” of article as a “Special Issue Article” and (2) in response to the question, “Is the manuscript a candidate for a special issue?” select “Innovations in Marketing.”
Please consult the Marketing Education Review's 'Instructions for Authors' site for details on the formatting style of the document. Submissions that do not follow the required formatting style will not be considered for publication. Note that the 10-page, double-spaced maximum length for the special issue is inclusive of figures, tables, and references (but not abstract).